So you’ve decided that your business needs a internet marketing agency to handle all the online marketing. That’s a wise decision, since it leaves you to concentrate to do your thing, while the internet marketing company will look after to get your customers from online to you. However, choosing the most efficient internet marketing agency can be a tricky job. The good side is that you probably will have many options, but on the other hand, many of the internet marketing expertises doesn’t really are what they say they are. In this topic, we cover few easy tricks for choosing an internet marketing company.
- Services: Firstly, what internet marketing service does the agency actually offer? Are they only offering SEO and web page design, or do they also offer blogging, social media, and media monitoring etc. services. Ask questions suchs as what blogs, websites and social media accounts they run daily. Good internet marketing agency can surely offer immediately at least dozen of blogs, websites and social media accounts that they update daily. Check their clients from online to get a grab from their everyday work. Pay attention on how often do they update their clients websites and social media accounts. This is an important by not only showing actively on the business scene, but also for SEO purposes.
- References: You always want your internet marketing company to have proved their expertise. Ask for the company’s references. What kind of references they have, what exactly did they do to boost their previous clients internet marketing. If you’re looking for precisely an agency with SEO capabilities, have them show you an SEO win, or preferably SEO wins.
- Business sector: What kinds of businesses have your internet marketing agency candidate worked before? This is an important factor, since besides that you want to choose an agency with great previous results, you want your internet marketing agency to be familiar with your business. At the best case, the company should have good references from your business area. This is however a tricky issue since you do want your agency to be familiar with your business, but at the same time, it certainly isn’t in your interest if the agency is working with your competitor.
- Size: Among the business sector, the agency’s average client size is too an issue. Most agencies have segmented their clients on certain revenue per client. This means that your company may be too big or too small for the agency. For example, if you’re spending $500k/month on marketing and the agency is used to service clients with a $5k/month marketing budget, the agency is likely to be overwhelmed and understaffed to support your needs (much as they would love to work with you). On the other hand, you also might be too small for the company, in which case you might end up getting poor service and even poor results.
So choosing the best internet marketing agency precisely for your company may require actually quite a bit of time, so be prepared of taking several meetings and offers when searching for the best. However, well planned and implemented internet marketing will definitely get you greater online appearance and new customers. One last piece of advice, check out what internet servers does the internet marketing agency use in their offices. If its internet explorer, walk straight out and don’t even think about. Not joking, if the agency isn’t using a decent web server, it surely can’t keep up in the SEO competition, not to mention on the other internet marketing tasks.
